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2023 Digital Automotive Shopping Trends

Winning Strategies for Converting Shoppers into Buyers

Dealership website traffic is up this year, but why aren't interested shoppers becoming buyers?

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What to expect

In Shift Digital’s 2023 digital automotive shoppers report, we uncover the disconnect between website traffic and lead conversion and what retailers can do today to capitalize on motivated shoppers. Leveraging robust data, customer preferences, and proven best practices, our expert team has developed a series of actionable insights and recommendations that can be easily integrated into existing dealership websites. By employing these strategies, retailers will be better equipped to navigate changing consumer expectations and convert more browsers into buyers.

Key car shopping trends over the past year.

There’s good news and bad news for dealerships to consider.

Factors impacting lead conversion today.

Why aren’t more shoppers converting to buyers?

How dealer sites impact the shopping experience.

Tips to capture (and keep!) the attention of car shoppers.

Download the Report

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Winning Strategies for Converting Shoppers into Buyers

Vehicle shoppers are flocking to dealership websites, so why aren't they becoming promising leads?

Download Report
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Ready to shift your dealership's lead conversion rate into high gear? Contact us.

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